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Domesticating Sweet Sadness: Thessaloniki's Glykà as a Travel Narrative

Tzanelli, R (2012) Domesticating Sweet Sadness: Thessaloniki's Glykà as a Travel Narrative. Cultural Studies-Critical Methodologies, 12 (2). ISSN 1532-7086

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Abstract

The paper examines Anatolítika glykà (Asia Minor sweets) and the craft of zacharoplastikí (sweet-making) in Thessaloniki, Greece’s main northern city. The continuum between sweet-makers and produce explicates the development of zacharoplastikí - originally a colonial occupation, later a feminine craft of the domestic hearth - to a modern profession. Thessalonikiote sweet-making and glykà develop as a travel narrative by obscuring their Eastern associations. Zacharoplastikí’s professionalization was assisted by the employment of spectacular representational techniques. This is today communicated on the websites of its five biggest zacharoplasteío (patisserie) chains through a covert alignment of professional self-presentation with those Greek traditions that have acquired a public face that can be rendered globally mobile. The author, a native Thessalonikiote, fuses digital hermeneutics with phaneroscopy to explore this phenomenon from within.

Item Type: Article
Copyright, Publisher and Additional Information: The article was published first online and will also appear in print in the coming months.
Keywords: artisanship, civilizing process, hermeneutics, internet, migration, travel, orientalism
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Education, Social Sciences and Law (Leeds) > School of Sociology and Social Policy (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 16 Feb 2012 11:47
Last Modified: 15 Sep 2014 03:43
Published Version: http://dx.doi.org/10.1177/1532708611435216
Status: Published
Publisher: Sage Publications, Inc
Identification Number: 10.1177/1532708611435216
URI: http://eprints.whiterose.ac.uk/id/eprint/43709

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