Hess, S, Shires, JD and Bonsall, PW (2010) Treatment of Respondent Uncertainty in Stated-Choice Survey for Fare Simplification on Bus Journeys. In: Transportation Research Board 89th Meeting. Transportation Research Board 89th Annual Meeting, 10-14 January 2010, Washington. Transportation Research Board , Washington D.C. .
This paper presents the findings of an analysis making use of a stated choice (SC) survey looking at bus travellers’ preferences for specific fare structures. Specifically, respondents were given the choice between the current fare structure, which is largely distance based, a fixed fare structure, and a zonal fare structure. It was anticipated that there might be two sources of substantial respondent uncertainty, in relation to the current fare as well as the number of zones a specific journey covers. These two types of uncertainty could create a significant level of bias in the results, and in this paper, we put forward a modelling approach that allows us to accommodate this respondent uncertainty and avoid the source of bias.
|Item Type:||Proceedings Paper|
|Institution:||The University of Leeds|
|Academic Units:||The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds)|
|Depositing User:||Symplectic Publications|
|Date Deposited:||19 Jan 2012 12:06|
|Last Modified:||08 Feb 2013 17:36|
|Publisher:||Transportation Research Board|