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Treatment of Respondent Uncertainty in Stated-Choice Survey for Fare Simplification on Bus Journeys

Hess, S, Shires, JD and Bonsall, PW (2010) Treatment of Respondent Uncertainty in Stated-Choice Survey for Fare Simplification on Bus Journeys. In: Transportation Research Board 89th Meeting. Transportation Research Board 89th Annual Meeting, 10-14 January 2010, Washington. Transportation Research Board , Washington D.C. .

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Abstract

This paper presents the findings of an analysis making use of a stated choice (SC) survey looking at bus travellers’ preferences for specific fare structures. Specifically, respondents were given the choice between the current fare structure, which is largely distance based, a fixed fare structure, and a zonal fare structure. It was anticipated that there might be two sources of substantial respondent uncertainty, in relation to the current fare as well as the number of zones a specific journey covers. These two types of uncertainty could create a significant level of bias in the results, and in this paper, we put forward a modelling approach that allows us to accommodate this respondent uncertainty and avoid the source of bias.

Item Type: Proceedings Paper
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 19 Jan 2012 12:06
Last Modified: 08 Feb 2013 17:36
Status: Published
Publisher: Transportation Research Board
URI: http://eprints.whiterose.ac.uk/id/eprint/43650

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