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Deal or no deal: can incentives encourage widespread adoption of intelligent speed adaptation devices?

Chorlton, K, Hess, S, Jamson, S and Wardman, MR (2012) Deal or no deal: can incentives encourage widespread adoption of intelligent speed adaptation devices? Accident Analysis and Prevention, 48. 73 - 82. ISSN 0001-4575


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Given the burden of injury, economic, environmental and social consequences associated with speeding, reducing road traffic speed remains a major priority. Intelligent speed adaptation (ISA) is a promising but controversial new in-vehicle system that provides drivers with support on the speed-control task. In order to model potential system uptake, this paper explores drivers’ preferences for two different types of ISA given a number of alternative fiscal incentives and non-fiscal measures, using a stated preference approach. As would be expected with such a contentious issue, the analysis revealed the presence of significant variations in sensitivities and preferences in the sample. While a non-negligible part of the sample population has such strong opposition to ISA that no reasonable discounts or incentives would lead to them buying or accepting such a system, there is also a large part of the population that, if given the right incentives, would be willing or even keen to equip their vehicle with an ISA device.

Item Type: Article
Copyright, Publisher and Additional Information: (c) 2011,Elsevier. This is an author produced version of a paper accepted for publication in Accident Analysis and Prevention. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Latent class; heterogeneity; intelligent speed adaptation; stated preference; incentives
Institution: The University of Leeds
Depositing User: Symplectic Publications
Date Deposited: 21 Mar 2012 10:03
Last Modified: 20 Apr 2015 16:41
Published Version: http://dx.doi.org/10.1016/j.aap.2011.02.019
Status: Published
Publisher: Elsevier
Identification Number: 10.1016/j.aap.2011.02.019
URI: http://eprints.whiterose.ac.uk/id/eprint/43619

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