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"Every group carries the flavour of the admins": leadership on Flickr

Holmes, Paul and Cox, A.M. (2011) "Every group carries the flavour of the admins": leadership on Flickr. International Journal of Web Based Communities (IJWBC), 7 (3). pp. 376-391. ISSN 1477-8394

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Abstract

Although leadership in many types of online community has been recognised as important, relatively little has been written about its nature in informal communities, particularly in the context of web2.0. This study explores the role played by Admins on the photo sharing site Flickr. Semi-structured interviews with six Admins investigated roles and motivation in some depth. A content analysis was conducted to explore the character of Admins’ activities on discussion boards in four types of group. The interviews revealed the dedication that Admins gave to the role. They saw their activities as one of the main critical success factors for any group. Groups were heavily shaped by Admins. The content analysis revealed that Admins play a wide range of roles in groups, with markedly varying emphasis between different group types.

Item Type: Article
Copyright, Publisher and Additional Information: This is an author produced version of a paper subsequently published in 'International Journal of Web Based Communities'. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Flickr, web2.0, online community, moderation, leadership
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Information School (Sheffield)
Depositing User: Dr Andrew M. Cox
Date Deposited: 19 Aug 2011 14:04
Last Modified: 08 Feb 2013 17:33
Published Version: http://dx.doi.org/10.1504/IJWBC.2011.041205
Status: Published
Publisher: Inderscience
Refereed: Yes
Identification Number: 10.1504/IJWBC.2011.041205
URI: http://eprints.whiterose.ac.uk/id/eprint/43091

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