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Market segmentation analysis

Whelan, G. and Bates, J. (2001) Market segmentation analysis. Working Paper. Institute of Transport Studies, University of Leeds , Leeds, UK.

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Abstract

INTRODUCTION

This working paper presents the findings of research aimed at assessing differences in the value of time by market segment. It draws on findings presented in AHCG’s final report to DETR (AHCG, 1996) and previous research conducted during the course of this research contract (Bates and Whelan, 2001) and it is intended that this document be read in conjunction with those two reports.

The paper describes the estimation of a base model for each journey-purpose (business, commuting and other) and shows how each is influenced by: income, journey distance, cost reimbursement, congestion, vehicle occupancy, trip sub-purpose, occupation, age group, gender, household type, ‘free time’, respondent type, time constraints and geographical region. The findings of this analysis are then drawn together to develop a final set of models that allow the value of time to vary across a range of market segments. All models are estimated using GAUSS (Aptech Systems) without taking account of the repeat observations nature of the stated preference data.

Item Type: Monograph (Working Paper)
Copyright, Publisher and Additional Information: Copyright of the Institute of Transport Studies, University Of Leeds
Academic Units: The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds)
Depositing User: Adrian May
Date Deposited: 16 Mar 2007
Last Modified: 08 Feb 2013 17:03
Published Version: http://www.its.leeds.ac.uk/
Status: Published
Publisher: Institute of Transport Studies, University of Leeds
Identification Number: Working Paper 565
URI: http://eprints.whiterose.ac.uk/id/eprint/2061

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