Setting the future of digital and social media marketing research: Perspectives and research propositions

Dwivedi, Y.K., Ismagilova, E., Hughes, D.L. et al. (15 more authors) (2020) Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management. 102168. ISSN 0268-4012

Abstract

Metadata

Authors/Creators:
  • Dwivedi, Y.K.
  • Ismagilova, E.
  • Hughes, D.L.
  • Carlson, J.
  • Filieri, R.
  • Jacobson, J.
  • Jain, V.
  • Karjaluoto, H.
  • Kefi, H.
  • Krishen, A.S.
  • Kumar, V.
  • Rahman, M.M.
  • Raman, R.
  • Rauschnabel, P.A.
  • Rowley, J.
  • Salo, J.
  • Tran, G.A.
  • Wang, Y. ORCID logo https://orcid.org/0000-0003-1575-0245
Copyright, Publisher and Additional Information: © 2020 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/BY/4.0/).
Keywords: Artificial intelligence; Augmented reality marketing; Digital marketing; Ethical issues; eWOM; Mobile marketing; Social media marketing
Dates:
  • Accepted: 2 June 2020
  • Published (online): 10 July 2020
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 24 Jul 2020 15:07
Last Modified: 24 Jul 2020 15:07
Status: Published online
Publisher: Elsevier BV
Refereed: Yes
Identification Number: https://doi.org/10.1016/j.ijinfomgt.2020.102168

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