How claim specificity can improve claim credibility in green advertising : measures that can boost outcomes from environmental product claims

Ganz, B. and Grimes, A. (2018) How claim specificity can improve claim credibility in green advertising : measures that can boost outcomes from environmental product claims. Journal of Advertising Research, 58 (4). pp. 476-486. ISSN 0021-8499

Abstract

Metadata

Authors/Creators:
  • Ganz, B.
  • Grimes, A.
Copyright, Publisher and Additional Information: © 2018 ARF. This is an author-produced version of a paper subsequently published in Journal of Advertising Research. Uploaded in accordance with the publisher's self-archiving policy.
Dates:
  • Accepted: 27 February 2017
  • Published (online): 16 January 2018
  • Published: 1 December 2018
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 10 Jul 2020 06:59
Last Modified: 10 Jul 2020 06:59
Status: Published
Publisher: World Advertising Research Center (WARC)
Refereed: Yes
Identification Number: https://doi.org/10.2501/jar-2018-001

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