The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships

Gillooly, L., Medway, D., Warnaby, G. et al. (1 more author) (2020) The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships. European Journal of Marketing. ISSN 0309-0566

Abstract

Metadata

Authors/Creators:
  • Gillooly, L.
  • Medway, D.
  • Warnaby, G.
  • Grimes, T.
Copyright, Publisher and Additional Information: © 2020, Leah Gillooly, Dominic Medway, Gary Warnaby and Tony Grimes. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode
Keywords: Sport; Sponsorship; Fans; Fit; Naming rights; Stadia
Dates:
  • Accepted: 7 January 2020
  • Published (online): 5 March 2020
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 09 Jul 2020 13:54
Last Modified: 09 Jul 2020 13:54
Status: Published online
Publisher: Emerald
Refereed: Yes
Identification Number: https://doi.org/10.1108/ejm-03-2018-0174

Share / Export

Statistics