Does language matter to foreign subsidiary performance?

Konara, P and Wei, Y orcid.org/0000-0003-2556-880X (2020) Does language matter to foreign subsidiary performance? International Marketing Review. ISSN 0265-1335

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2020, Emerald Publishing Limited. This is an author produced version of an article published in International Marketing Review. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Language; Foreign subsidiary performance; Language difference; Cultural distance; Market size
Dates:
  • Accepted: 1 June 2020
  • Published (online): 11 August 2020
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 18 Jun 2020 09:39
Last Modified: 14 Aug 2020 15:44
Status: Published online
Publisher: Emerald
Identification Number: https://doi.org/10.1108/IMR-05-2019-0129

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