Corporate rebranding : an internal perspective

Joseph, A., Gupta, S., Wang, Y. orcid.org/0000-0003-1575-0245 et al. (1 more author) (2020) Corporate rebranding : an internal perspective. Journal of Business Research. ISSN 0148-2963

Abstract

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2020 Elsevier. This is an author produced version of a paper subsequently published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords: Corporate rebranding; Employee engagement; Corporate brand identification; Rebranding communication; Employee buy-in; Brexit
Dates:
  • Accepted: 9 April 2020
  • Published (online): 7 May 2020
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 15 Jun 2020 08:07
Last Modified: 23 Jun 2020 09:59
Status: Published online
Publisher: Elsevier
Refereed: Yes
Identification Number: https://doi.org/10.1016/j.jbusres.2020.04.020

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Licence: CC-BY-NC-ND 4.0

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