Mehran, J., Olya, H.G.T. orcid.org/0000-0002-0360-0744, Han, H. et al. (1 more author) (2020) Determinants of canal boat tour participant behaviours: an explanatory mixed-method approach. Journal of Travel & Tourism Marketing, 37 (1). pp. 112-127. ISSN 1054-8408
Abstract
Drawing on cumulative prospect theory (CPT), we measured the risk and motivational factors involved in “canal boat tours” and used these to test conceptual models to predict canal boat tour participant’s behavioural intentions in France. Data were collected using face-to-face questionnaire surveys and subjected to rigorous analysis. In-depth interviews provided deeper insight into participants’ post-purchase behaviour. Assessment of the study results using two key features of CPT – diminishing sensitivity and risk aversion – confirmed that this theory can explain how risk and motivational factors interact to drive canal boat tour participants’ post-purchase behaviours.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2020 Informa UK Limited, trading as Taylor & Francis Group. This is an author-produced version of a paper subsequently published in Journal of Travel and Tourism Marketing. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Canal boat tours; motivations; psychological risk; service failure risk; safety risk |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 31 Jan 2020 15:59 |
Last Modified: | 31 Jul 2021 00:38 |
Status: | Published |
Publisher: | Informa UK Limited |
Refereed: | Yes |
Identification Number: | 10.1080/10548408.2020.1720890 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:156321 |