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Campaigning and advertising: an evaluation of the components of constituency activism at recent British General Elections

Johnston, R.J. and Pattie, C.J. (1998) Campaigning and advertising: an evaluation of the components of constituency activism at recent British General Elections. British Journal of Political Science, 28 (4). pp. 677-685. ISSN 0007-1234

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Abstract

It is becoming increasingly accepted among analysts of British voting behaviour that, contrary to the conventional wisdom, local campaigning matters. The widespread view, largely propagated by David Butler and his co-workers on the Nuffield election studies, has been that campaigning in the constituencies by party activists and their candidates has no influence on the outcome: the distribution of votes across the parties in each constituency is a function of the national campaign only.

This view was initially challenged by studies of canvassing in the 1970s, and extended during the 1980s by studies of campaign spending in the constituencies; further support was provided by work in the late 1980s and early 1990s on party canvassing activity. This note takes the challenge forward with an analysis of the impact of different aspects of constituency campaigning.

Item Type: Article
Copyright, Publisher and Additional Information: © 1998 Cambridge University Press. Reproduced in accordance with the publisher's self-archiving policy.
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Geography (Sheffield)
Depositing User: Repository Assistant
Date Deposited: 12 Sep 2006
Last Modified: 04 Jun 2014 17:23
Published Version: http://dx.doi.org/10.1017/S0007123498000301
Status: Published
Publisher: Cambridge University Press
Refereed: Yes
Identification Number: 10.1017/S0007123498000301
URI: http://eprints.whiterose.ac.uk/id/eprint/1558

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