Transcending the pyramid: opportunity co-creation for social innovation

De Silva, M., Khan, Z., Vorley, T. orcid.org/0000-0002-3889-245X et al. (1 more author) (2019) Transcending the pyramid: opportunity co-creation for social innovation. Industrial Marketing Management. ISSN 0019-8501

Abstract

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2019 Published by Elsevier Inc. This is an author produced version of a paper subsequently published in Industrial Marketing Management. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords: Social enterprises; Opportunity co-creation; Relationships; Bottom of the pyramid; Emerging economies; Case study
Dates:
  • Accepted: 4 December 2019
  • Published (online): 16 December 2019
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 18 Dec 2019 16:23
Last Modified: 18 Dec 2019 16:23
Status: Published online
Publisher: Elsevier BV
Refereed: Yes
Identification Number: https://doi.org/10.1016/j.indmarman.2019.12.001

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Licence: CC-BY-NC-ND 4.0

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