Drivers and Outcomes of Political Candidate Image Creation: The Role of Social Media Marketing

Hultman, M orcid.org/0000-0003-1771-8898, Ulusoy, S and Oghazi, P (2019) Drivers and Outcomes of Political Candidate Image Creation: The Role of Social Media Marketing. Psychology and Marketing, 36 (12). pp. 1226-1236. ISSN 0742-6046

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Copyright, Publisher and Additional Information: © 2019 Wiley Periodicals, Inc. This is the post-peer reviewed version of the following article: Hultman, M , Ulusoy, S and Oghazi, P (2019) Drivers and Outcomes of Political Candidate Image Creation: The Role of Social Media Marketing. Psychology and Marketing, which has been published in final form at https://doi.org/10.1002/mar.21271. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
Keywords: candidate image; political marketing; relationship equity; social media marketing; United Kingdom
Dates:
  • Published: December 2019
  • Accepted: 10 September 2019
  • Published (online): 30 September 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 20 Sep 2019 15:20
Last Modified: 14 Nov 2019 15:16
Status: Published
Publisher: Wiley
Identification Number: https://doi.org/10.1002/mar.21271

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