Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs

Paparoidamis, NG, Tran, TTH, Leonidou, LC et al. (1 more author) (2019) Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs. Journal of Product Innovation Management, 36 (6). pp. 824-847. ISSN 0737-6782

Abstract

Metadata

Authors/Creators:
  • Paparoidamis, NG
  • Tran, TTH
  • Leonidou, LC
  • Zeriti, A
Copyright, Publisher and Additional Information: © 2019 Product Development & Management Association. This is the peer reviewed version of the following article: Paparoidamis, NG, Tran, TTH, Leonidou, LC et al. (1 more author) (2019) Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs. Journal of Product Innovation Management, 36 (6). pp. 824-847. ISSN 0737-6782, which has been published in final form at https://doi.org/10.1111/jpim.12509. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
Keywords: Eco innovation; new product design; eco-friendly products; innovation adoptions
Dates:
  • Published: November 2019
  • Accepted: 23 August 2019
  • Published (online): 6 September 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 18 Sep 2019 09:54
Last Modified: 14 Oct 2019 09:05
Status: Published
Publisher: Wiley
Identification Number: https://doi.org/10.1111/jpim.12509

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