Brokering intercultural relations in the rainbow nation: introducing intercultural marketing

Vorster, L., Kipnis, E. orcid.org/0000-0002-7976-0787, Bebek, G. et al. (1 more author) (2019) Brokering intercultural relations in the rainbow nation: introducing intercultural marketing. Journal of Macromarketing. ISSN 0276-1467

Abstract

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2019 The Author(s). This is an author-produced version of a paper subsequently published in Journal of Macromarketing. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: intercultural marketing; multicultural marketplaces; neo-institutional theory; postcolonial societies; intercultural relations; conviviality
Dates:
  • Accepted: 13 August 2019
  • Published (online): 10 September 2019
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 14 Aug 2019 11:51
Last Modified: 11 Nov 2019 11:39
Status: Published online
Publisher: SAGE Publications
Refereed: Yes
Identification Number: https://doi.org/10.1177/0276146719875189

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