Applying data mining method for marketing purpose in social networks: case of Tebyan

Sharifian, H., Ashtiani, M.M.D. and Hajiheydari, N. (2017) Applying data mining method for marketing purpose in social networks: case of Tebyan. International Journal of Electronic Marketing and Retailing, 8 (2). pp. 116-135. ISSN 1741-1025

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Authors/Creators:
  • Sharifian, H.
  • Ashtiani, M.M.D.
  • Hajiheydari, N.
Copyright, Publisher and Additional Information: © 2017 Inderscience Enterprises Ltd. This is an author-produced version of a paper subsequently published in International Journal of Electronic Marketing and Retailing (IJEMR). Uploaded in accordance with the publisher's self-archiving policy.
Dates:
  • Published (online): 21 July 2017
  • Published: 21 July 2017
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 29 Jul 2019 13:41
Last Modified: 31 Jul 2019 12:45
Status: Published
Publisher: Inderscience
Refereed: Yes
Identification Number: https://doi.org/10.1504/ijemr.2017.10006396

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