Difference in new product adoption among at-risk members of society: A critical analysis of males, females, and transgender individuals

Ang, D orcid.org/0000-0003-3739-5870, Liu, Y orcid.org/0000-0001-6641-4845 and Eisingerich, AB (2019) Difference in new product adoption among at-risk members of society: A critical analysis of males, females, and transgender individuals. Personality and Individual Differences, 151. 109503. ISSN 0191-8869

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2019 Elsevier Ltd. All rights reserved. This is an author produced version of a paper published in Personality and Individual Differences. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Fear; Embarrassment; PrEP; HIV; Sexuality; Transgender; Adoption; Sub-Saharan countries
Dates:
  • Published: 1 December 2019
  • Accepted: 9 July 2019
  • Published (online): 16 July 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 11 Jul 2019 08:37
Last Modified: 26 Jul 2019 15:09
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.paid.2019.07.013

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Filename: PAID.R1-fear_embarrassment-July_11_2019_manuscript_accepted.pdf

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