When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link

Auh, S, Menguc, B orcid.org/0000-0002-4116-3047, Katsikeas, CS orcid.org/0000-0002-8748-6829 et al. (1 more author) (Accepted: 2019) When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link. Journal of Marketing Research. ISSN 0022-2437 (In Press)

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Authors/Creators:
Dates:
  • Accepted: 30 June 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 01 Aug 2019 14:31
Last Modified: 06 Sep 2019 14:51
Status: In Press
Publisher: American Marketing Association

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Filename: Customer Participation Ms_R3_ 03_10-2019.pdf

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