When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link

Auh, S, Menguc, B orcid.org/0000-0002-4116-3047, Katsikeas, CS orcid.org/0000-0002-8748-6829 et al. (1 more author) (2019) When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link. Journal of Marketing Research, 56 (6). pp. 1012-1033. ISSN 0022-2437

Abstract

Metadata

Authors/Creators:
Copyright, Publisher and Additional Information: © American Marketing Association 2019. This is an author produced version of an article published in Journal of Marketing Research. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: customer empowerment; customer orientation; customer participation; customer satisfaction; feedback; social bonding
Dates:
  • Published: 1 December 2019
  • Accepted: 30 June 2019
  • Published (online): 22 September 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 01 Aug 2019 14:31
Last Modified: 19 Nov 2019 16:54
Status: Published
Publisher: American Marketing Association
Identification Number: https://doi.org/10.1177/0022243719866408

Share / Export

Statistics