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Texts of female desire and of community

Madill, A. and Goldmeier, R. (2003) Texts of female desire and of community. International Journal of Cultural Studies, 6 (4). pp. 471-494. ISSN 1460-356X

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This study investigated narratives obtained from 45 participants about their watching of EastEnders. The first aim was to understand why people watch this program. The second aim was to identify the kinds of social object dominating their accounts as a way of revealing the forms of cultural debate catalyzed by the show. Material was generated via an open-ended e-mail questionnaire and analyzed qualitatively using grounded theory. Two major themes constituting social objects were identified; female desire and community. These themes were made-up of seven categories each of which helped explain why our participants watched EastEnders; reduced troubles, gender, relaxation, social activity, community, realism, and Britishness. We discuss these results in relation to past research but also argue that, as our findings suggest some participants gained a therapeutic effect from watching EastEnders, there is a fruitful and little explored link between such comfort viewing and research on psychotherapy.

Item Type: Article
Copyright, Publisher and Additional Information: © 2003 SAGE Publications. This is an author produced version of a paper published in International Journal of Cultural Studies.
Keywords: EastEnders, soap opera, grounded theory, television, mass media, therapy, comfort viewing, discursive psychology, feminism, audience response
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Medicine and Health (Leeds) > School of Psychology (Leeds)
Depositing User: Repository Officer
Date Deposited: 04 Aug 2006
Last Modified: 08 Jun 2014 18:59
Published Version: http://dx.doi.org/10.1177/136787790364005
Status: Published
Publisher: Sage Publications
Refereed: Yes
Identification Number: 10.1177/136787790364005
URI: http://eprints.whiterose.ac.uk/id/eprint/1479

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