Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

Katsikeas, K orcid.org/0000-0002-8748-6829, Leonidou, L and Zeriti, A (2019) Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. International Marketing Review. ISSN 0265-1335

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Copyright, Publisher and Additional Information: © 2019, Emerald Publishing Limited. This is an author produced version of a paper published in International Marketing Review. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: International marketing; Marketing mix; Strategy; Online marketing
Dates:
  • Accepted: 24 June 2019
  • Published (online): 11 November 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 26 Jun 2019 13:39
Last Modified: 31 Mar 2020 14:45
Status: Published online
Publisher: Emerald
Identification Number: https://doi.org/10.1108/IMR-02-2019-0080

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