Revisiting International Marketing Strategy in a Digital Era: Opportunities, Challenges, and Research Directions

Katsikeas, K, Leonidou, L and Zeriti, A (Accepted: 2019) Revisiting International Marketing Strategy in a Digital Era: Opportunities, Challenges, and Research Directions. International Marketing Review. ISSN 0265-1335 (In Press)

Metadata

Authors/Creators:
  • Katsikeas, K
  • Leonidou, L
  • Zeriti, A
Dates:
  • Accepted: 24 June 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 26 Jun 2019 13:39
Last Modified: 12 Nov 2019 13:14
Status: In Press
Publisher: Emerald Group Publishing Ltd

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