Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation

Giannetti, V orcid.org/0000-0001-5703-789X and Rubera, G (2019) Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation. Journal of the Academy of Marketing Science. ISSN 0092-0703

Abstract

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Authors/Creators:
Copyright, Publisher and Additional Information: © The Author(s) 2019. This is an open access article under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0) (https://creativecommons.org/licenses/by/4.0/)
Keywords: Emerging countries; Trickle-down; Reverse innovation; Marketing mix; International new product launches
Dates:
  • Accepted: 30 May 2019
  • Published (online): 24 June 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 31 May 2019 15:06
Last Modified: 14 Aug 2019 14:14
Status: Published online
Publisher: Springer Verlag
Identification Number: https://doi.org/10.1007/s11747-019-00669-3

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