The contingent effect of product relatedness on B2B firms’ pricing strategy. Evidence from India

Batsakis, G., Theoharakis, V. orcid.org/0000-0001-7310-4239, Azar, G. et al. (2 more authors) (2019) The contingent effect of product relatedness on B2B firms’ pricing strategy. Evidence from India. Industrial Marketing Management. ISSN 0019-8501

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2019 Elsevier. This is an author produced version of a paper subsequently published in Industrial Marketing Management. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords: Pricing strategy; Resource-based view; Corporate-level strategy; Product-related diversification; Promotion strategy; India
Dates:
  • Accepted: 18 April 2019
  • Published (online): 25 April 2019
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 18 Apr 2019 10:50
Last Modified: 08 May 2019 11:59
Status: Published online
Publisher: Elsevier
Refereed: Yes
Identification Number: https://doi.org/10.1016/j.indmarman.2019.04.012

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