First things (should) come first: A reply to Gretz & Malshe's “rejoinder to ‘endogeneity bias in marketing research: Problem, causes and remedies’”

Zaefarian, G orcid.org/0000-0001-5824-8445, Kadile, V orcid.org/0000-0001-9266-3861, Henneberg, SC et al. (1 more author) (2019) First things (should) come first: A reply to Gretz & Malshe's “rejoinder to ‘endogeneity bias in marketing research: Problem, causes and remedies’”. Industrial Marketing Management, 77. pp. 63-64. ISSN 0019-8501

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2019 Published by Elsevier Inc. This is an author produced version of a paper published in Industrial Marketing Management. Uploaded in accordance with the publisher's self-archiving policy.
Dates:
  • Published: 8 February 2019
  • Accepted: 8 February 2019
  • Published (online): 15 February 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 12 Feb 2019 11:31
Last Modified: 02 Apr 2019 08:51
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.indmarman.2019.02.007

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