Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance

Mena, JA, Hult, GTM, Ferrell, OC et al. (1 more author) (2019) Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance. Journal of Business Research, 95. pp. 531-543. ISSN 0148-2963

Abstract

Metadata

Authors/Creators:
  • Mena, JA
  • Hult, GTM
  • Ferrell, OC
  • Zhang, Y
Copyright, Publisher and Additional Information: © 2018 Elsevier Inc. This is an author produced version of a paper published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Market-driven; Sustainability; Stakeholders; Hierarchical linear modeling; Marketing strategy
Dates:
  • Published: February 2019
  • Accepted: 24 July 2018
  • Published (online): 2 August 2018
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 08 Feb 2019 12:41
Last Modified: 02 Feb 2020 01:38
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.jbusres.2018.07.038

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Filename: JBR 2019.pdf

Licence: CC-BY-NC-ND 4.0

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