Special Session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding

Pullig, C., Kipnis, Y. orcid.org/0000-0002-7976-0787 and Breazale, M. (2017) Special Session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding. In: Rossi, P., (ed.) Marketing at the Confluence between Entertainment and Analytic. 2016 Academy of Marketing Science (AMS) World Marketing Congress, 19-23 Jul 2016, Paris, France. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer , pp. 735-744. ISBN 978-3-319-47330-7

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Copyright, Publisher and Additional Information: © 2017 Academy of Marketing Science. This is an author produced version of a paper subsequently published in Rossi, P. (ed,), Marketing at the Confluence between Entertainment and Analytics (2017). Uploaded in accordance with the publisher's self-archiving policy.
Dates:
  • Published (online): 30 April 2017
  • Published: 24 May 2017
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 22 Jan 2019 12:38
Last Modified: 22 Jan 2019 13:01
Published Version: https://doi.org/10.1007/978-3-319-47331-4_144
Status: Published
Publisher: Springer
Series Name: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Refereed: Yes
Identification Number: https://doi.org/10.1007/978-3-319-47331-4_144

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Filename: AMS Special Session Proposal - Dark Side of Brands and Branding FINAL POST-ACCEPTANCE.pdf

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