Special session: Cultural identity and adaptation in global marketplaces: methodological, conceptual, and empirical evidence: an abstract

Nakata, C., Demangeot, C., Kipnis, Y. orcid.org/0000-0002-7976-0787 et al. (3 more authors) (2019) Special session: Cultural identity and adaptation in global marketplaces: methodological, conceptual, and empirical evidence: an abstract. In: Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC), 27-29 Jun 2018, Porto, Portugal. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer . ISBN 978-3-030-02567-0

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Authors/Creators:
Copyright, Publisher and Additional Information: © Academy of Marketing Science 2019.
Dates:
  • Published (online): 2 April 2019
  • Published: 2 April 2019
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 08 May 2019 15:42
Last Modified: 08 May 2019 15:42
Status: Published
Publisher: Springer
Series Name: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Refereed: Yes
Identification Number: https://doi.org/10.1007/978-3-030-02568-7_185

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