Constructing a bridge to multicultural marketplace well-being: a consumer-centered framework for marketer action

Demangeot, C., Kipnis, E. orcid.org/0000-0002-7976-0787, Pullig, C. et al. (6 more authors) (2018) Constructing a bridge to multicultural marketplace well-being: a consumer-centered framework for marketer action. Journal of Business Research. ISSN 0148-2963

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2018 Elsevier. This is an author produced version of a paper subsequently published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords: Multicultural marketplace well-being; Multicultural engagement; Transformative Consumer Research; Culture; Marketing
Dates:
  • Accepted: 8 December 2018
  • Published (online): 23 December 2018
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 19 Dec 2018 10:00
Last Modified: 10 Jan 2019 14:38
Published Version: https://doi.org/10.1016/j.jbusres.2018.12.026
Status: Published online
Publisher: Elsevier
Refereed: Yes
Identification Number: https://doi.org/10.1016/j.jbusres.2018.12.026

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Filename: JBR fostering MC Wellbeing PREPRINT.pdf

Licence: CC-BY-NC-ND 4.0

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