Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Kipnis, E. orcid.org/0000-0002-7976-0787, Demangeot, C., Pullig, C. et al. (1 more author) (2019) Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets. Journal of Business Research, 98. pp. 126-141. ISSN 0148-2963

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Copyright, Publisher and Additional Information: © 2018 Elsevier. This is an author produced version of a paper subsequently published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords: Multicultural Markets; Consumer Cultural Identity; Market Segmentation; Culture; Marketing
Dates:
  • Accepted: 29 November 2018
  • Published (online): 29 January 2019
  • Published: May 2019
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 13 Dec 2018 08:55
Last Modified: 13 Feb 2019 14:50
Published Version: https://doi.org/10.1016/j.jbusres.2018.11.056
Status: Published
Publisher: Elsevier
Refereed: Yes
Identification Number: https://doi.org/10.1016/j.jbusres.2018.11.056

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