The role of marketing in building the “new” South Africa: Perpetuating or reducing consumer vulnerability?

Vorster, L., Kipnis, Y. orcid.org/0000-0002-7976-0787 and Bebek, G. (2017) The role of marketing in building the “new” South Africa: Perpetuating or reducing consumer vulnerability? In: Proceedings of the 2017 European Marketing Academy (EMAC) Conference. EMAC 2017, 23-26 May 2017, Groningen, Netherlands. EMAC . ISBN 978-90-367-9912-6

Metadata

Authors/Creators:
Copyright, Publisher and Additional Information: © 2017 EMAC.
Dates:
  • Published: 23 May 2017
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 08 May 2019 10:49
Last Modified: 08 May 2019 10:50
Status: Published
Publisher: EMAC
Refereed: Yes

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