From the logic of identity work to an instrumental view on culturally diverse consumption: a utility theory perspective

Galalae, C. and Kipnis, Y. orcid.org/0000-0002-7976-0787 (2018) From the logic of identity work to an instrumental view on culturally diverse consumption: a utility theory perspective. In: Proceedings of the 2018 European Marketing Academy (EMAC) Conference. EMAC 2018, 29 May - 01 Jun 2018, Glasgow, UK. EMAC . ISBN 978-1-5272-1911-3

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2018 EMAC.
Dates:
  • Published: 29 May 2018
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 08 May 2019 10:14
Last Modified: 08 May 2019 10:47
Status: Published
Publisher: EMAC
Refereed: Yes

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