Misleading visual brand identity: Exploring consumer perceptions

Marsden, J (Accepted: 2017) Misleading visual brand identity: Exploring consumer perceptions. In: TBC. 13th Global Brand Conference 2018, 02-04 May 2018, Newcastle, UK. . (In Press)

Abstract

Metadata

Authors/Creators:
  • Marsden, J
Keywords: Brand identity, brand authenticity, brand image
Dates:
  • Accepted: 10 December 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 19 Oct 2018 13:01
Last Modified: 19 Oct 2018 13:01
Status: In Press

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