Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective

Suter, MB orcid.org/0000-0002-9396-1438, Borini, FM, Floriani, DE et al. (2 more authors) (2018) Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective. Journal of Business Research, 84. pp. 46-58. ISSN 0148-2963

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Copyright, Publisher and Additional Information: Crown Copyright © 2017 Published by Elsevier Inc. All rights reserved. This is an author produced version of a paper published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Country-specific-advantage (CSA); Firm-specific-advantage (FSA); Country-of-origin-image (COI); Home-country; Measurement scale; Resource
Dates:
  • Published: March 2018
  • Accepted: 5 November 2017
  • Published (online): 13 November 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 24 Sep 2018 15:25
Last Modified: 13 May 2019 00:42
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.jbusres.2017.11.006

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