Whelan, B., Relton, C. orcid.org/0000-0001-8530-5011, Johnson, M. orcid.org/0000-0003-0850-234X et al. (4 more authors) (2018) Valuing breastfeeding: Health care professionals’ experiences of delivering a conditional cash transfer scheme for breastfeeding in areas with low breastfeeding rates. SAGE Open, 8 (2). ISSN 2158-2440
Abstract
Alongside a randomized controlled trial testing the effectiveness of offering a cash transfer scheme (shopping vouchers) to mothers in areas with low breastfeeding rates, qualitative interviews were conducted with health care professionals delivering the scheme to explore their experiences. Health care professionals (n = 34; mainly midwives and health visitors) were interviewed in depth. Transcripts from recorded interviews were analyzed using a Framework Analysis approach. There was widespread acceptance of the scheme by health care professionals, with prior concerns regarding bribery and coercion being quickly allayed. Health care professionals reported that the scheme fitted in well with their routine ways of promoting and endorsing breastfeeding. They described their experiences of women’s positive reaction toward the scheme and how the scheme encouraged breastfeeding and gave breastfeeding higher value. Health care professionals reported that the incentives helped them engage women and promote and support breastfeeding in areas with low breastfeeding rates.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © The Author(s) 2018. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (http://www.creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage). |
Keywords: | breastfeeding; conditional cash transfers; financial incentives; vouchers; health care professionals; midwives; health visitors |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Medicine, Dentistry and Health (Sheffield) > School of Health and Related Research (Sheffield) > ScHARR - Sheffield Centre for Health and Related Research |
Funding Information: | Funder Grant number MEDICAL RESEARCH COUNCIL MR/J000434/1 MEDICAL RESEARCH COUNCIL MR/J000434/1 |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 17 May 2018 14:20 |
Last Modified: | 18 May 2018 04:03 |
Published Version: | https://doi.org/10.1177/2158244018776367 |
Status: | Published |
Publisher: | SAGE Publications |
Refereed: | Yes |
Identification Number: | 10.1177/2158244018776367 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:130970 |