Examining how brand authenticity is established and maintained: the case of the Reverso

Athwal, N.K. and Harris, L. (2018) Examining how brand authenticity is established and maintained: the case of the Reverso. Journal of Marketing Management. ISSN 0267-257X

Abstract

Metadata

Authors/Creators:
  • Athwal, N.K.
  • Harris, L.
Copyright, Publisher and Additional Information: © 2018 Taylor & Francis.
Keywords: Brand authenticity; branding strategy; heritage; luxury; brand history
Dates:
  • Published (online): 12 March 2018
  • Accepted: 7 January 2018
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 28 Mar 2018 08:45
Last Modified: 28 Mar 2018 08:45
Published Version: https://doi.org/10.1080/0267257X.2018.1447008
Status: Published online
Publisher: Taylor & Francis (Routledge)
Refereed: Yes
Identification Number: https://doi.org/10.1080/0267257X.2018.1447008

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