Redefining social marketing: beyond behavioural change

Saunders, SG, Barrington, DJ and Sridharan, S (2015) Redefining social marketing: beyond behavioural change. Journal of Social Marketing, 5 (2). pp. 160-168. ISSN 2042-6763



Keywords: Social marketing theory, Attitudes, Behaviour, Economic, Market and consumer philosophy, A definition of social marketing, Marketer as the facilitator and participant
  • Published: 2015
  • Accepted: 13 August 2014
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Engineering (Leeds) > School of Civil Engineering (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 21 Jun 2018 09:24
Last Modified: 21 Jun 2018 09:24
Status: Published
Publisher: Emerald
Identification Number:

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