The role of destination personality fit in destination branding: antecedents and outcomes

Hultman, M orcid.org/0000-0003-1771-8898, Strandberg, C, Oghazi, P et al. (1 more author) (2017) The role of destination personality fit in destination branding: antecedents and outcomes. Psychology and Marketing, 34 (12). pp. 1073-1083. ISSN 0742-6046

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Copyright, Publisher and Additional Information: © 2017, Wiley. This is the peer reviewed version of the following article: Hultman, M , Strandberg, C, Oghazi, P et al. (1 more author) (2017) The role of destination personality fit in destination branding: antecedents and outcomes. Psychology and Marketing, 34 (12). pp. 1073-1083, which has been published in final form at http://dx.doi.org/10.1002/mar.21047. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Keywords: ad awareness; destination personality; fit; place branding; structural equation modeling
Dates:
  • Published: 1 December 2017
  • Accepted: 28 July 2017
  • Published (online): 7 November 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 01 Aug 2017 11:44
Last Modified: 07 Nov 2019 01:38
Status: Published
Publisher: Wiley
Identification Number: https://doi.org/10.1002/mar.21047

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