Endogeneity Bias in Marketing Research: Problem, Causes and Remedies

Zaefarian, G orcid.org/0000-0001-5824-8445, Kadile, V orcid.org/0000-0001-9266-3861, Henneberg, SC et al. (1 more author) (2017) Endogeneity Bias in Marketing Research: Problem, Causes and Remedies. Industrial Marketing Management, 65. pp. 39-46. ISSN 0019-8501



Copyright, Publisher and Additional Information: © 2017 Elsevier Inc. This is an author produced version of a paper published in Industrial Marketing Management. Uploaded in accordance with the publisher's self-archiving policy.
  • Published: August 2017
  • Accepted: 24 May 2017
  • Published (online): 1 June 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 26 May 2017 13:58
Last Modified: 01 Jun 2019 00:38
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.indmarman.2017.05.006

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