No Through Road: A critical examination of researcher assumptions and approaches to researching sustainability.

McDonald, S., Oates, C.J. orcid.org/0000-0001-8848-9178 and Alevizou, P.J. (2016) No Through Road: A critical examination of researcher assumptions and approaches to researching sustainability. In: Malhotra, N.K., (ed.) Marketing in and for a Sustainable Society. Review of Marketing Research, 13 . Emerald , pp. 139-168. ISBN 978-1-78635-282-8

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Copyright, Publisher and Additional Information: © 2016 Emerald Group Publishing Limited. This is an author produced version of a chapter subsequently published in Marketing in and for a Sustainable Society (Review of Marketing Research, Volume 13). Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Sustainable consumption; sustainable practices; qualitative research; households; sustainability definitions; attitude behaviour gap
Dates:
  • Published: 5 July 2016
  • Published (online): 29 June 2016
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 11 May 2017 15:00
Last Modified: 18 Jul 2017 04:20
Published Version: https://doi.org/10.1108/S1548-643520160000013014
Status: Published
Publisher: Emerald
Series Name: Review of Marketing Research
Refereed: Yes
Identification Number: https://doi.org/10.1108/S1548-643520160000013014

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