Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling

Dean, A.K., Ellis, N. and Wells, V.K. orcid.org/0000-0003-1253-7297 (2017) Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling. Journal of Marketing Management. ISSN 0267-257X

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Copyright, Publisher and Additional Information: © 2017 Westburn Publishers Ltd. This is an author produced version of a paper subsequently published in Journal of Marketing Management. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: sensemaking; discourse; diffusion of innovation; high-technology; B2B; sellers & buyers
Dates:
  • Accepted: 23 March 2017
  • Published (online): 26 May 2017
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 31 Mar 2017 12:38
Last Modified: 26 Nov 2018 01:38
Published Version: https://doi.org/10.1080/0267257X.2017.1324895
Status: Published online
Publisher: Taylor & Francis
Refereed: Yes
Identification Number: https://doi.org/10.1080/0267257X.2017.1324895

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