Chronic Media Worlds: Social Media and the Problem of Pain Communication on Tumblr

This article explores dynamics of pain communication in the social media platform Tumblr. As a device of health communication, the Tumblr platform brings together a network of behaviors, technologies, and media forms through which pain experience is reimaged through and against mainstream biomedical frameworks. The article develops an interpretative approach to analyze how, as social media platforms reorganize affective, emotional, physical, and temporal frames of experience, communication about chronic pain and illness is reimagined in its capacity to create social worlds. Drawing on ethnographic theory to reimagine the relation between politics and poetics in pain communication, the article explores the issue- and world-making capacities of social media.