Marketing library services to children and young people

This paper discusses the future of Schools Library Services in the North West region of England based on a research project recently undertaken by the Centre for the Public Library and Information in Society at the University of Sheffield on behalf of MLA North West. The research has revealed somewhat of an identity crisis for Schools Library Services in the region, encouraged by educational policy, changing public library service priorities and subsequent issues surrounding service perceptions, awareness and ownership. The research has revealed a desire within the sector for a more visible alignment of Schools Library Services within the empirical services to children and young people agenda. Particular opportunities exist within the literacy development remit, building upon best practice examples in the region concerning reader development projects and family learning initiatives. Recommendations include the formation of a regional professional network designed to promote a seamless library service to children from early years to young adulthood including staff training, advocacy and proactive service marketing under a strong and identifiable regional brand.