Educating graduates for marketing in SMEs: An update for the traditional marketing curriculum

Cheng, R., Lourenço, F. and Resnick, S. (2016) Educating graduates for marketing in SMEs: An update for the traditional marketing curriculum. Journal of Small Business and Enterprise Development, 23 (2). pp. 495-513. ISSN 1462-6004

Abstract

Metadata

Authors/Creators:
  • Cheng, R.
  • Lourenço, F.
  • Resnick, S.
Copyright, Publisher and Additional Information: © Emerald, 2016.
Keywords: SME marketing; Employability; Marketing curriculum; Marketing graduates; Small and medium-sized enterprise
Dates:
  • Published: 16 May 2016
  • Accepted: 25 September 2014
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 18 Aug 2016 08:20
Last Modified: 18 Aug 2016 08:20
Published Version: https://dx.doi.org/10.1108/JSBED-09-2014-0153
Status: Published
Publisher: Emerald
Refereed: Yes
Identification Number: https://doi.org/10.1108/JSBED-09-2014-0153

Download not available

A full text copy of this item is not currently available from White Rose Research Online

Share / Export

Statistics