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Diversifying assessment through multimedia creation in a non-technical module: the MAIK project

Cox, A.M., Vasconcelos, A.C. and Holdridge, P. (2010) Diversifying assessment through multimedia creation in a non-technical module: the MAIK project. Assessment & Evaluation in Higher Education, 35 (7). pp. 831-846. ISSN 0260-2938

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Creation of multimedia could be a valuable diversification of assessment methods within non-technical modules. The apparent popularity of sites based on user generated video content such as YouTube and also of podcasting suggest that relevant skills and interest are becoming more mainstream. Translating book learnt knowledge into visual forms involves a specific type of intellectual challenge. It seems possible that generating short multimedia presentations will increasingly come to be part of organisational communication, making it an increasingly authentic form of assessment. It could simply be a fun and creative variant of the group presentation. However, there is an entrenched cultural suspicion of the visual as superficial. The “technical skills” involved may give unfair advantage to some students. Any change process is likely to meet resistance and raise novel and unexpected obstacles to its perception as a fair form of assessment. The paper explores these issues and outlines the investigation of them in the MAIK action research project. It discusses in detail justifications for the design of the assessment task in this context, evaluates the success of this structure and reflects on what was learnt from the project about the issues.

Item Type: Article
Copyright, Publisher and Additional Information: First published on: 07 September 2009 (iFirst). This is an author produced version of a paper accepted for publication in 'Assessment and Evaluation in Higher Education'. Uploaded and embargoed in accordance with the publisher's self-archiving policy.
Keywords: Assessment, multimedia, Knowledge Management
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Information School (Sheffield)
Depositing User: Dr Andrew M. Cox
Date Deposited: 11 Jan 2010 11:49
Last Modified: 13 May 2014 09:15
Published Version: http://dx.doi.org/10.1080/02602930903125249
Status: Published
Publisher: Taylor and Francis
Refereed: Yes
Identification Number: 10.1080/02602930903125249
URI: http://eprints.whiterose.ac.uk/id/eprint/10260

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