Marketing in SMEs: a “4Ps” self-branding model

Resnick, S.M., Cheng, R., Simpson, M. orcid.org/0000-0002-2555-6019 et al. (1 more author) (2016) Marketing in SMEs: a “4Ps” self-branding model. International Journal of Entrepreneurial Behaviour and Research, 22 (1). pp. 155-174. ISSN 1355-2554

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Copyright, Publisher and Additional Information: © Emerald Group Publishing Limited. This is an author produced version of a paper subsequently published in International Journal of Entrepreneurial Behavior & Research. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Marketing; SMEs; Owner-manager; Self-branding
Dates:
  • Published: 7 March 2016
  • Accepted: 8 October 2015
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 16 Aug 2016 08:07
Last Modified: 11 Oct 2017 22:02
Published Version: http://dx.doi.org/10.1108/IJEBR-07-2014-0139
Status: Published
Publisher: Emerald
Refereed: Yes
Identification Number: https://doi.org/10.1108/IJEBR-07-2014-0139

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