Brand Community, Loyalty and Promise in myfootballclub.co.uk

Guimaraes, G., Stride, C.B. orcid.org/0000-0001-9960-2869 and O'Reilly, D.T. orcid.org/0000-0001-9028-7743 (2016) Brand Community, Loyalty and Promise in myfootballclub.co.uk. Sport, Business and Management: An International Journal, 6 (2). pp. 137-157. ISSN 2042-678X

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Copyright, Publisher and Additional Information: © 2016 Emerald Publishing Group. This is an author produced version of a paper subsequently published in Sport, Business and Management: An International Journal. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Brand management; Brand community; brand loyalty; brand promise; myfootballclub.co.uk
Dates:
  • Accepted: 6 October 2015
  • Published: 9 May 2016
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 12 Aug 2016 11:47
Last Modified: 11 Oct 2017 16:43
Published Version: https://doi.org/10.1108/SBM-09-2012-0039
Status: Published
Publisher: Emerald
Refereed: Yes
Identification Number: https://doi.org/10.1108/SBM-09-2012-0039

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