Measuring the impact of alcohol multi-buy promotions on consumers’ purchase behaviour

Hui, L, Hess, S orcid.org/0000-0002-3650-2518, Daly, A orcid.org/0000-0001-5319-2745 et al. (1 more author) (2017) Measuring the impact of alcohol multi-buy promotions on consumers’ purchase behaviour. Journal of Choice Modelling, 24. pp. 75-95. ISSN 1755-5345

Abstract

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2016 Elsevier Ltd. This is an author produced version of a paper published in The Journal of Choice Modelling. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: alcohol consumption; discrete continuous; MDCEV
Dates:
  • Published: 1 September 2017
  • Accepted: 3 May 2016
  • Published (online): 17 June 2016
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds)
Funding Information:
FunderGrant number
EU - European Union615596
Depositing User: Symplectic Publications
Date Deposited: 15 Jun 2016 11:39
Last Modified: 05 Jan 2018 10:11
Published Version: https://dx.doi.org/10.1016/j.jocm.2016.05.001
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.jocm.2016.05.001

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