IMC, social media, and UK fashion micro-organisations

Henninger, C.E., Alevizou, P.J. and Oates, C.J. (2017) IMC, social media, and UK fashion micro-organisations. European Journal of Marketing, 51 (3). pp. 668-691. ISSN 0309-0566



Copyright, Publisher and Additional Information: © Emerald Publishing Limited 2017. This is an author produced version of a paper subsequently published in European Journal of Marketing. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Integrated marketing communications; IMC; social media; micro-organisations; fashion industry
  • Accepted: 22 February 2016
  • Published (online): 10 April 2017
  • Published: 2017
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 23 Feb 2016 09:49
Last Modified: 15 Mar 2019 16:28
Published Version:
Status: Published
Publisher: Emerald
Refereed: Yes
Identification Number: