Market segmentation analysis

INTRODUCTION

This working paper presents the findings of research aimed at assessing differences in the value of time by market segment. It draws on findings presented in AHCG’s final report to DETR (AHCG, 1996) and previous research conducted during the course of this research contract (Bates and Whelan, 2001) and it is intended that this document be read in conjunction with those two reports.

The paper describes the estimation of a base model for each journey-purpose (business, commuting and other) and shows how each is influenced by: income, journey distance, cost reimbursement, congestion, vehicle occupancy, trip sub-purpose, occupation, age group, gender, household type, ‘free time’, respondent type, time constraints and geographical region. The findings of this analysis are then drawn together to develop a final set of models that allow the value of time to vary across a range of market segments. All models are estimated using GAUSS (Aptech Systems) without taking account of the repeat observations nature of the stated preference data.