“Can you believe that?” – On fashion brands green communications and gen z’s perception of brand credibility

Grassi, A orcid.org/0000-0002-7656-0480 and Rathbone, E (Accepted: 2023) “Can you believe that?” – On fashion brands green communications and gen z’s perception of brand credibility. In: 2023 Global Marketing Conference at Seoul, 20-23 Jul 2023, Seoul, Republic of Korea. (Unpublished)

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Authors/Creators:
Copyright, Publisher and Additional Information: This is a conference presentation originally presented at 2023 Global Marketing Conference at Seoul.
Dates:
  • Accepted: 18 March 2023
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 24 May 2023 14:20
Last Modified: 23 Jul 2023 00:13
Status: Unpublished
Publisher: TBC

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